$13 trillion in annual disposable income
People with disabilities and their households control more spending power than China. They are loyal to brands that include them — and ruthless toward brands that don't.
Why this matters
Why this is the most expensive product decision your company hasn't made.
Accessibility isn't charity. It's the largest underserved market in the world, and the highest-leverage usability work your team can do this year.
The business case in three numbers
71% leave a site that doesn't work for them
They don't complain. They don't fill out a survey. They click away — and tell six other people. WebAIM, Click-Away Pound, and Forrester all converge on the same number.
4,605 lawsuits in one year
In 2023 alone, U.S. companies were hit with 4,605 ADA web-accessibility lawsuits. That's twelve every business day. The cost of a settlement dwarfs the cost of fixing it.
And then there's the part that isn't about money.
Right now, somewhere, a person with low vision is spending forty minutes filling out a form your team built in an afternoon. A child with dyslexia is being told they're lazy because the test wasn't built for them. Someone with a tremor is giving up on a page that won't hold still. None of this has to happen. We know how to fix it. We have known for thirty years.
What "good" looks like
- WCAG 2.2 AA on every customer-facing surface
- Keyboard-only journeys tested before every release
- Screen-reader QA in the same sprint as visual QA
- A named accessibility owner with budget and authority
- Real users with disabilities involved in research, paid fairly
You've seen what they see. Now do one of five things.
Take the pledge below — pick the one you can actually deliver. We'll send you the playbook for it.